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Basic SEO Glossary
April 12, 2019 colinkri 0 Comments

Basic SEO Glossary

Crawler

A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website’s content (i.e. the text) and stores it in a databank. It also stores all the external and internal links to the website. The crawler will visit the stored links at a later point in time, which is how it moves from one website to the next. By this process, the crawler captures and indexes every website that has links to at least one other website.

Search Engine

A search engine is a website through which users can search internet content. To do this, users enter the desired search term into the search field. The search engine then looks through its index for relevant websites and displays them in the form of a list. The search engine’s internal evaluation algorithm determines which position a website will get in the search results. Google, Bing and Yahoo are examples of popular search engines.

Search Term

A search term is what users key into a search engine when they want to find something specific. A search term can be a single keyword or a combination of words, e.g. “dentist” or “dentist Boston implant”.

Index

An index is another name for the database used by a search engine. Indexes contain the information on all the websites that Google (or any other search engine) was able to find. If a website is not in a search engine’s index, users will not be able to find it.

Source: searchmetrics.com